How we turned an abandoned Amazon channel into one of client’s strongest revenue drivers in under two months.
The Challenge
The client came to us with a thriving Shopify business — but their Amazon channel was a different story. Listings were unoptimized and hard to navigate, ad campaigns were running without a clear structure and burning budget at poor return ratios, and the catalog had zero organizational logic. The brand’s Amazon presence had real potential, but it was being left on the table completely.
The Approach
We rebuilt client’s Amazon presence from the ground up across three focused phases: catalog architecture, listing optimization, and a data-driven ad strategy. Each phase unlocked the next — because clean structure enabled better content, and better content made paid traffic actually convert.
Catalog Architecture First — We grouped products into logical families by shared characteristics, making it significantly easier for shoppers to browse and find what they were looking for — a foundational fix that improved the entire purchase experience.
Deep Listing Optimization — We overhauled every listing with professional infographics, A/B-tested hero images, video content, A+ Content, a carousel-format Brand Story, and a fully navigable Storefront — giving client a brand presence worth the traffic.
Scaled, Data-Led Advertising — We launched controlled Sponsored Product and Sponsored Brand campaigns, then scaled only the performers — and used client’s existing Google Ads historical data to identify high-intent search terms that gave our targeting a real head start.
The Results
The results arrived fast. In just two months, Amazon went from a neglected secondary channel to one of client’s strongest. June 2025 sales hit $148,000 — up from $16,255 in June 2024, an 800% year-over-year increase. To put that in perspective: client’s entire 2024 Amazon revenue was $130,098. By the end of H1 2025, they had already generated $386,439.
Does your brand also have untapped potential on Amazon?
At Capybaras, we specialize in turning abandoned channels into growth engines. Visit capybaras.agency or schedule a call.