Amazon Marketing Agency for Mexico and the US

Capybaras helps brands grow on Amazon in the United States and Mexico through catalog optimization, product content, Amazon Ads and inventory planning. We connect advertising decisions with the quality of your listings and the availability of your products, building an action plan around your current account, market and business goals.

Ecommerce 360°

Global: US, MX, ES, CA, UK & AU

Multichannel Strategies

How we connect your catalog, advertising and inventory

We start with your current account, target market and business goals. From there, we identify catalog and content priorities, connect the advertising plan with product availability, and review performance to decide what to adjust. The work is tailored to the account rather than built around a fixed promise of sales or ranking.

What our Amazon management covers

Amazon Marketing Strategy

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We design customized marketing plans aligned with your business goals and backed by data. We analyze your niche, competitors, and opportunities to implement tactics that increase sales, improve positioning, and build a strong brand on Amazon.

PPC, DSP & External Traffic

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We integrate PPC and DSP campaigns to cover everything from capturing ready-to-buy customers to remarketing and off-Amazon branding. In addition, we boost your strategy with Off-Amazon Ads (Google Ads, Meta Ads, Affiliate Marketing, and more) to strengthen your positioning and sales inside the marketplace.

  Content & Brand Storytelling

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We create images, videos, and copy that convey your brand’s essence and connect with your target audience, increasing engagement and recall.

Strategic organic brand growth

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We enhance your visibility with Amazon SEO optimization, review management, A+ content, and engaging Storefronts. We increase your product relevance and improve your conversion rate.

Continuous Optimization & Inventory

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We monitor and analyze key metrics to adjust and refine strategies. We include strategic inventory management, aligning campaigns with stock availability to avoid stockouts, overselling, or inefficient ad investments.

Customers served! $ 30 M+  in sales managed per year.
Customers served! $ 30 M in Ads.
Customers served! 30 +  Categories managed.

Growth case studies on Amazon Mexico and Amazon US

Amazon Mexico launch: MXN 1.1 million in revenue and 1,350 units sold in the first five months after moving to a local operation. Read the Amazon Mexico launch case.

Amazon US growth: June sales increased from $16,255 in 2024 to $148,000 in 2025 following catalog, content and advertising work. Read the Amazon US growth case.

These results describe individual engagements, not guaranteed outcomes. Each case provides its reporting context and limitations.

We are Capybaras

Just as capybaras thrive in diverse environments, we help your brand grow and generate profits by mastering Amazon and other marketplaces like Mercado Libre.

Benefits of Working with Capybaras
on Amazon Marketing

Our holistic approach to Amazon combines expertise, creativity, and data analysis to:

- Ensure an optimized catalog, resolving listing and category issues to unlock future improvements. 

- Improve Best Sellers Rank (BSR) and climb positions in key categories. 

- Increase organic and advertising visibility in search results, RUFUS, and product pages. 

- Attract highly qualified traffic with strategic keywords and advanced targeting in Amazon Ads. 

- Optimize conversion rates with A+ content, high-impact visuals, and review management. 

- Expand your presence in strategic markets such as Amazon USA and Mexico without increasing operational load.

Key Amazon Marketing Strategies

Our Amazon management connects catalog and listings, product and brand content, Amazon Ads, inventory planning and performance review. The scope is defined for each project.

For advertising-specific support, explore our Amazon advertising management. If your priority is establishing an operation in a new market, explore our Mexico market-entry and LATAM expansion service.


Main Components of Amazon Marketing

Listing Optimization

Adjusting titles, bullet points, and descriptions with strategic keywords to improve organic ranking.

PPC Advertising

Sponsored Products, Sponsored Brands, and Sponsored Display to capture active demand.

Amazon DSP

Display and video ads inside and outside Amazon to extend reach and strengthen branding.

A+ Content

Visual designs and storytelling that boost conversion rates.

Storefronts

Customized brand stores that centralize your offer and reinforce your visual identity.

The combination of these elements allows you to impact customers at every stage of their journey, from discovery to repeat purchase, maximizing ROAS and driving sustainable growth.

What our clients say about our services

More services

Amazon PPC Advertising
Amazon Design Services
Expansion to Mexico

FAQ: Amazon Marketing Agency

What does an Amazon marketing agency do?

We design and implement strategies to help your brand gain visibility, sales, and positioning on Amazon, combining SEO, advertising, and catalog optimization.

Why hire an Amazon marketing agency?

You’ll save time and gain expertise with measurable results. We know the tools, best practices, and constant changes of the marketplace.

How do I choose the right agency?

Look for proven experience, success stories, and a team that understands your industry and goals.

How much does it cost to work with an Amazon marketing agency?

It depends on the scope and services contracted. The usual model is a monthly fee, a percentage of results, or both.

What is an Amazon Marketing Partner?

It’s an agency recognized by Amazon for its ability to design, execute, and optimize marketing strategies that increase sales and visibility.

Let's discuss your Amazon strategy

Tell us where your brand sells today, which market you want to develop and what is limiting growth. We can discuss the scope of support for your catalog, content, advertising and inventory planning.

Talk about your Amazon account