How we transformed a fashion brand Amazon advertising from automated noise into a precision growth engine.
The Challenge
Client came to us as a thriving 8-figure brand running on autopilot — and paying for it. Their Amazon advertising relied on automated optimization software with no customization at the product or target level. There was no granular strategy, no competitive intelligence informing decisions, and no structured reporting to guide the business. They needed a team that could think, adapt, and own the results week over week.
The Approach
We rebuilt their Amazon advertising architecture from the ground up. Using each product’s core keywords and target audience as our foundation, we activated Sponsored Products, Sponsored Displays, and Sponsored Brands in a coordinated structure designed to lift organic rankings while protecting ad efficiency. Beyond media, we monitored pricing, ratings, and competitive positioning to recommend coupons, listing adjustments, and price changes. We also partnered on launch strategies and seasonal campaigns as they arose.
Granular Campaign Architecture — We replaced one-size-fits-all automation with a purpose-built structure per product and audience, directly improving Best Sellers Rank and organic velocity.
Full-Funnel Ad Activation — Coordinating Sponsored Products, Sponsored Brands, and Sponsored Display ensured brands owned visibility at every stage of the customer journey.
Competitive & Listing Intelligence — Regular analysis of prices, ratings, and rivals gave us the ammunition to recommend coupons and listing optimizations that kept conversion rates strong.
Ad Hoc Growth Partnerships — By supporting new launches and key seasonal moments with dedicated strategies, we turned one-off opportunities into compounding wins.
The Results
In Q4, the results spoke clearly. brand reached the #1 ranking in its category on Amazon US, while sales climbed 61% year over year — proof that the right structure converts impressions into revenue. At the same time, TACoS dropped 19% year over year, meaning every dollar worked harder. Efficiency and growth, delivered together.
Does your brand also have untapped potential on Amazon?
At Capybaras, we specialize in turning channels into growth engines. Visit capybaras.agency or schedule a call.