Mercado Libre Marketing Agency

Boost your sales on Mercado Libre with comprehensive strategies and a team of marketplace marketing experts. At Capybaras, we design, execute, and optimize advertising campaigns and positioning strategies that maximize your profitability and visibility, connecting your brand with the right buyers at the right time.

Ecommerce 360°

Global: US, MX, ES, CA, UK & AU

Multichannel Strategies

We manage your marketing strategy on Mercado Libre to maximize sales and ROI at every stage of the funnel.

How We Do It

Marketing Strategy in Mercado Libre

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We combine organic positioning and advertising campaigns, optimizing your listings and pricing to stand out from the competition and convert more sales.

Advertising & Performance

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We manage campaigns with Product Ads and Promotions, monitoring key metrics and applying continuous optimization to improve ROI. Every dollar invested works to increase conversions and sustain your business growth.

Organic Brand Growth

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We improve your organic presence by optimizing titles, descriptions, images, and attributes. We implement reputation and review management strategies to strengthen your positioning.

Strategic Creative Content

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We develop images, videos, and descriptions that highlight benefits, address objections, and build trust, driving purchase decisions.

Inventory & Campaign Management

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We connect your operation to integrators that enable real-time stock and pricing, aligning advertising with product availability. This way, we avoid stockouts, overselling, and ensure always-profitable campaigns.

Customers served! $ 30 M+  in sales managed per year.
Customers served! $ 30 M in Ads.
Customers served! 30 +  Categories managed.

Mercado Libre
Success Stories
Results that Speak

We have scaled brands in multiple categories across Mercado Libre Mexico, Argentina, Chile, and Colombia, doubling sales and optimizing ad profitability.

We are Capybaras

Just as capybaras thrive in diverse environments, we help your brand grow and generate profits by mastering Amazon and other marketplaces like Mercado Libre.

Benefits of working with Capybaras on Mercado Libre

We design and execute strategies that increase your brand’s visibility, attract high-intent traffic, and maximize profitability

We work with top sellers, sharing the best practices from the Mercado Libre ecosystem and adapting them to your business.

We apply proven processes in constant optimization, anticipating changes in the algorithm, competition, and

Advertising on Mercado Libre: Options & When to Use Them

Advertising on Mercado Libre lets you increase visibility while paying only for clicks your listings receive—ideal for accelerating sales, launching new products, and defending your position against competitors.


In addition, we combine promotions and branding campaigns to increase brand awareness, generate repeat customers, and expand your reach across the platform.


Types of Ads on Mercado Libre

Product Ads

Highlighted ads in search results and product detail pages, targeting shoppers ready to buy.

Brand Ads

Premium spaces with your logo and multiple products at the top of results, ideal for branding and discovery.

Display Ads

Graphic banners in key sections of Mercado Libre (home, categories, cart), perfect for branding and launches.

Special Promotions

Actions like “Deals of the Day” or large events (Hot Sale, Cyber, Buen Fin) that generate sales peaks.

Combining these formats allows you to cover the entire customer journey, from discovery to repeat purchase, maximizing ROAS and ensuring sustainable growth.

What our clients say about our services

More services

Amazon PPC Advertising
Amazon Design Services
Expansion to Mexico

FAQ: Mercado Libre Marketing Agency

What does a Mercado Libre agency do?

We help brands and sellers increase sales by optimizing listings, managing ad campaigns, and applying positioning strategies.

Why hire a Mercado Libre agency?

You’ll save time, reduce costs from mistakes, and maximize your return. We are certified experts in performance and positioning in LATAM’s leading marketplace.

How to choose the right agency?

Look for proven experience, success stories, and a team that understands your category. Ask about reports, KPIs, and methodology.

How much does it cost to work with a Mercado Libre agency?

It depends on the scope and included services. Usually, a monthly fee and/or a percentage of generated sales is established.

Do you manage other marketplaces besides Mercado Libre?

Yes, we also work on Amazon, Walmart, TikTok Shop, and other marketplaces, integrating multichannel strategies.

Mercado Libre Marketing Experts